Blog posting is a great way to boost your SEO, but many struggle to find the time to write. If you repurpose content or find inspiration that compels you to write, blog posting is a breeze. Read here for 3 tips for how to write quality blog posts quickly.
Ongoing content publishing on your website is a must if you want to improve your SEO, and blog posts are a great avenue for creating and publishing content. For best SEO results, I recommend publishing blog posts at least 4 times a month, ideally in the 1000-1500 word range (this is not a hard and fast rule, but it is my general rule of thumb).
However, whenever I suggest routine blog posting to my clients, I am often met with pushback.
“I have nothing to write about”
“I don’t have time to write”
“No one cares what I have to say”
Most of the time, my clients have the ideas and tools they need to create quality content, but they don’t realize it. And I can guarantee you, if you write a quality post – even an opinion-based post – that relates to your products and services, people AND search engines will care about what you have to say.
Here are a few tips that will help you quickly create quality blog posts for your website.
1. Repurpose Email and Video Content
Do you send email newsletters with content you don’t put on your site?
Do you create videos for YouTube or LinkedIn that you don’t put on your website?
If so, use the content of your emails and videos for written blog posts.
I have one client who literally copies the content of her email newsletters into a post on her website, adds some internal linking, includes her bio at the end of the post and boom, a blog post is created and published in under 15 minutes. Sometimes she titles them something along the lines of “Newsletter for the Week of [Date],” but other times she uses only one part of the newsletter and creates more focused blog posts, which are better for SEO. We have only just recently started tracking her rankings, but they have been consistently improving.
Another client, The Folson Group, recently repurposed video content for a blog post. Tina Larsson, a Real Estate Cost Reduction Specialist with The Folson Group, makes videos for Videosocials. She has started reusing this video content for her written blog posts, such as this post about co-op board budget setting.
Maybe you like to create videos, but don’t have the time or wherewithal to translate them into written blog posts. In this case, outsource the writing. Hire a good content creator (such as Digital Dynamo), send them your video, and for $200-$250 they can create a 1,000-1,500 post based on your video.
You may think $200-$250 per post is expensive, but the mileage you get out of it will be worth it – it will:
Boost your SEO
Become collateral you can share to social media and clients
Improve your EAT signals
Potentially rank well in search results, attracting organic traffic for years to come
One side note about outsourcing your writing: I recommend that you do not hire a writer from a content mill. Content mills are content creation services that use non-native writers, inexperienced writers, wonky artificial intelligence, or content scrapers to deliver cheap but poor content.
What prevents many of my clients from writing is the lack of inspiration and the belief that they have nothing helpful to say. But if you know what questions people are asking, your creative juices will get flowing.
This is where keyword research comes in.
An SEO like me can perform light keyword research and turn over 20 or so questions that people are asking in search engines.
One of my clients is a personal stylist and image consultant. When I use the seed keyword “men’s clothing” in my keyword analysis software, here are a handful of question queries it returns for the term:
Monthly Search Volume
where to shop for men’s clothes
how to color coordinate men’s clothing
how to wear men’s clothing for women
what’s in style for men’s clothing
how to take body measurements for men’s clothing
how to match colors for men’s clothes
what are the top brands of men’s clothing
what does bust mean in men’s clothing
how to find your style men’s clothing
how to layer men’s clothes fashion
These are all great questions my client can use as inspiration for blog post content. Each time we do this exercise, she sees a few questions she knows she can craft a blog post around.
3. Share Your Opinion about the Latest Industry News
Again, this tip is about getting inspiration that compels you to write.
You don’t have to write a 5-page white paper to create a quality blog post. Instead, share your opinion on something you read in the news, or your thoughts on a story that is going around in your industry.
If you want this technique to help your SEO, you need to write about a topic related to the services or products you provide.
One of my clients, a medical malpractice insurance broker, published an article back in October about new telemedicine safety tips from The Joint Advisory Commission. The article was mostly a rehashing of the JAC’s statement, but it also put the new safety tips into context for my client’s clients, and provided them with information they may not have seen elsewhere. My client used the article to point out that to be completely safe when using telemedicine, doctors should have comprehensive medical malpractice insurance.
Here are a few examples of how different industries can use this tactic:
Architectural Record recently published an article about the AIA’s program to get design firms to start tracking their progress toward creating carbon-neutral buildings. If you’re a design firm, you can use this as a jumping point to talk about what you’ve changed in your process to achieve more sustainability. If you make building materials, this article can be a jumping point to discuss how and why your products are more environmentally sustainable than others on the market. Or, if you’re against the AIA’s program, you can talk about why you disagree with it – you might end up ranking purely because you’re providing a counterpoint.
How I Built This is a riveting podcast that interviews famous entrepreneurs about how they grew their companies, like the one I’m listening to right now about Melissa Butler and The Lip Bar. A life or career coach could write about Butler’s less-than-romantic story of innovating and sacrifice to discuss why professional happiness relies on a commitment to one’s values.
These are a very, very small smattering of the potential sharing your opinion can have. As long as you remember that you’re allowed to piggyback off the content created by others, then the inspiration for your blog posts is limitless.
Marcie Lord is a Digital Marketing Strategist & Founder of Digital Dynamo, LLC. She helps small and mid-sized businesses leverage SEO, WordPress, Google Analytics and Content to drive business objectives.