What Business Owners Need to Know about Google’s AI Overviews
It finally happened: Google’s Search Generative Experience - now called AI Overviews -
Step Three:
The Results
![](https://digitaldynamollc.com/wp-content/uploads/2026/08/Van-go-result.png")
Digital Dynamo’s account rebuild shifted the algorithm to optimize for real leads. That foundation, combined with ongoing testing and strategically timing the addition of Performance Max, has made paid ads a valuable lead driver for Van Go Auto Glass.
Jan – July 2025
- 456 leads (excludes duplicate and irrelevant conversion actions)
- $14086 spend
- 3429 clicks
- Conv Rate – 13.29%
- CPL – $30.89
Jan -July 2026
- 1191 Leads
- $23.995 Spend
- 4235 Clicks
- Con Rate – 29.65% (excludes video campaign)
- CPL – $20.83
Final Results
- Conversion rate increased 123%.
- $23.995 Spend
- CPL decreased 32.6%.
- Lead volume grew 2.3x faster than spend – getting roughly 2.3x more efficiency out of each incremental dollar by the end of the comparison than at the start (Jan-July 2025 vs Jan – July 2026). Put another way: for every 1% increase in spend, leads grew about 2.3%.
