Staff

Marcie Lord

DIGITAL MARKETING STRATEGIST & FOUNDER

Marcie Lord has worked in digital marketing for over 14 years, managing projects that require SEO, web development, analytics and content creation. She cut her teeth creating email marketing and SEO campaigns for environmental NGOs and later worked as an in-house marketing manager, developing and managing corporate websites and marketing platforms. Marcie eventually became a freelance digital marketing strategist, working with small and medium-sized businesses to help them improve their digital footprint. Her experience as a freelancer was the motivation to start Digital Dynamo, offering affordable digital services that help smaller companies harness the latest marketing tactics.

Her work has helped organizations double their organic traffic and conversion rates, increase consumer engagement, and improve marketing ROI. Marcie has worked with a wide range of industries, including energy, sustainability, drone services, non-profit, manufacturing and healthcare.

Marcie earned her Bachelor of Arts from Allegheny College in Meadville, PA. She is certified by Google in Google Analytics and Google Tag Manager and is a top-rated service provider by Upwork.

On a personal level, Marcie is an advocate for Adult Literacy and believes strongly that widespread literacy is important to a successful society. She is an active member of Thrive, the Young Professionals Advisory Board to Literacy Pittsburgh, where she manages fundraising and outreach events.

In her free time she likes to hike with her dog and family, listen to podcasts, and follow politics.

Marcie Lord, Founder of Digital Dynamo
Sara Roberts Headshot

Sara Roberts

DIGITAL MARKETING STRATEGIST

Sara Roberts is a Digital Marketing Strategist at Digital Dynamo. She helps small and medium-sized organizations advance their business goals through planning, building, and executing effective digital marketing campaigns. She specializes in content creation, SEO, data analysis, and digital PR that delivers a positive return-on-investment.

Sara previously worked in community education for 14 years and brings the same resourcefulness, compassion, and client-centered care to the field of digital marketing. With her extensive project management background and executive nonprofit management experience, she understands the importance of investing tight budgets in resources that deliver maximum results.

Sara earned her Bachelor of Science from Allegheny College in Meadville, PA, and her Master of Arts in Education from Duquesne University in Pittsburgh, PA.

In her spare time, she likes to cook, read, garden, watch bad reality tv, and advocate for health care reform.