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Keyword Research Services

affordable seo services small business - Digital Dynamo does SEO for small and mid-sized businesses

Keyword research helps you discover what terms your website should target.

Keyword research will:

Find the exact terms people are searching that are relevant to your business
Ensure that your content targets the most lucrative keywords to drive traffic to your site
Show where you rank for keywords compared to competitors and provide opportunities to outrank them

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Our keyword research strategy analyzes:

Search Intent

The goal behind a user’s search

Keyword Difficulty

How difficult it is to rank at the top of a search engine’s results page for a specific term

Search Volume

How often a keyword is entered into search engines per month

Click Potential

The likelihood that someone will click on your website if they see it in their results

SERP Competition

How the features displayed in the search results impact your ability to rank

Competitor Rankings

Finding relevant and valuable keywords that your competitors rank for, but you don’t

How Digital Dynamo conducts keyword research for your small business

1. Discovery meeting

Conducted in-person or via video chat, during the discovery meeting we discuss your business, products, services and competitors to prepare us for the keyword generation phase

2. Keyword generation

We use the info gathered at the discovery meeting to generate, find, and sort through thousands of keywords that are relevant to your business goals

3. Analyze data

We perform a comprehensive analysis of the keyword data, examining search intent, keyword difficulty, search volume, click potential, SERP competition, and competitor rankings

4. Determine targeting

We identify the keywords and phrases for you to target in your copy, titles, headings, and meta descriptions on your website

5. Strategy meeting

We walk you through each keyword we’ve identified for targeting and explain the metrics behind each term, clarify information, and answer any questions you may have

6. Finalization

Together, we’ll confirm the keywords to target based on the data, metrics, and your goals. We can then recommend a keyword targeting strategy and help you decide on next steps

After your keyword research is complete, you can elect to set up ongoing keyword tracking and optimization with a monthly maintenance contract. Contact us to learn more about monthly maintenance.