Muse Communications, a legal marketing firm based out of Texas, was interested to know more about the performance of their website. Though Google Analytics was installed and tracking, Muse Communications wanted to track specific metrics in easy-to-read reports.
After a discovery meeting, Digital Dynamo proposed a strategy to track 4 conversions:
- Session Duration
- Contact Form Submissions
- Clicks on the Phone Number
- Clicks on “Read More” links