Using the StoryBrand Framework to Create Effective Nurture and Sales Email Campaigns
Email marketing is one of the most powerful tools for engaging with your audience and driving sales. But not all email campaigns are created equal.
Step Three:
The Results
![](https://digitaldynamollc.com/wp-content/uploads/2026/08/Van-go-result.png")
Digital Dynamo’s account rebuild shifted the algorithm to optimize for real leads. That foundation, combined with ongoing testing and strategically timing the addition of Performance Max, has made paid ads a valuable lead driver for Van Go Auto Glass.
Jan – July 2025
- 456 leads (excludes duplicate and irrelevant conversion actions)
- $14086 spend
- 3429 clicks
- Conv Rate – 13.29%
- CPL – $30.89
Jan -July 2026
- 1191 Leads
- $23.995 Spend
- 4235 Clicks
- Con Rate – 29.65% (excludes video campaign)
- CPL – $20.83
Final Results
- Conversion rate increased 123%.
- $23.995 Spend
- CPL decreased 32.6%.
- Lead volume grew 2.3x faster than spend – getting roughly 2.3x more efficiency out of each incremental dollar by the end of the comparison than at the start (Jan-July 2025 vs Jan – July 2026). Put another way: for every 1% increase in spend, leads grew about 2.3%.
