By Marcie Lord|2026-02-26T12:37:43+00:00June 2nd, 2025|Business, Conversion Rate Optimization (CRO), Keyword Research, Small Business SEO, StoryBrand Marketing, Trends, UX, Website Design, WordPress Tips|
Read this case study of a web design project for a career coach. Digital Dynamo blended web design, SEO & StoryBrand writing that resulted in a beautiful website optimized for rankings & conversion.
Digital Dynamo is an award-winning, full-service digital marketing agency based in Lafayette, CO that works with companies across the United States. We deliver digital marketing strategies that combine web design, search engine marketing, social media, and email marketing into a cohesive plan that maximizes ROI and results.
![](https://digitaldynamollc.com/wp-content/uploads/2026/08/Van-go-result.png")
Digital Dynamo’s account rebuild shifted the algorithm to optimize for real leads. That foundation, combined with ongoing testing and strategically timing the addition of Performance Max, has made paid ads a valuable lead driver for Van Go Auto Glass.
Jan – July 2025
Jan -July 2026
Final Results
Digital Dynamo’s rebuilt the Google Ads strategy from the ground up.
With the end goals of:
When Digital Dynamo inherited Van Go’s Google Ads account, the campaigns had a few structural issues holding back performance.
Digital Dynamo executed a seamless domain transition for Toberman Becker Wealth while expanding the firm’s search visibility and strengthening its authority in retirement planning searches. The strategy preserved existing rankings, integrated a new financial advisor into the brand, and created new opportunities for long-term SEO growth.
Result-Driven Tactics Included:
Results:
Changing domains can erase years of SEO progress if the migration isn’t done correctly. Digital Dynamo mapped every page from the original site and implemented a full set of 301 redirects, allowing the new domain to inherit the authority and search visibility the firm had already earned.
Digital Dynamo continued strengthening the site’s visibility through ongoing SEO optimization and strategic content. These efforts helped the firm expand rankings for competitive financial advisor and retirement planning keywords both locally in St. Louis and nationally.
We added high-value tools, such as the Social Security calculator, to help visitors interact with the site by estimating benefits by age while attracting search traffic. The tool quickly began ranking for dozens of keywords, competing with industry leaders such as SSA.gov, and driving new organic traffic to the website.
Digital Dynamo developed a strategy to transition Toberman Wealth to Toberman Becker Wealth while protecting the firm’s strong search visibility. The goal was to expand the brand to include a new partner, maintain existing keyword rankings, and continue growing the firm’s authority in retirement planning searches.
Based on this strategy, the team implemented a plan to:
With the end goals of:
When Toberman Wealth expanded and rebranded as Toberman Becker Wealth, the website faced several high-stakes challenges.
The firm had already built strong organic rankings, search authority, and local visibility. Changing the brand name and domain introduced the risk of losing all that hard-earned real estate.
Digital Dynamo delivered a full redesign with optimized content, image galleries, and simple yet luxurious touches throughout the site.
Result-Driven Tactics Included:
Results:
Digital Dynamo hosted a discovery meeting with Matt to review the existing website, understand RKP’s ideal clientele, define the differentiators, and discuss his goals for the redesign.
Based on that conversation, we developed a plan to:
With the end goals of:
When Matt with RKP Landscaping reached out to Digital Dynamo, the website was outdated and didn’t reflect their professionalism or showcase the premium outdoor spaces the company created.
His old website:
Digital Dynamo delivered a full redesign, SEO strategy, and StoryBrand-aligned content overhaul.
Result-Driven Tactics Included:
Results:
The site now provides a solid foundation for lead capture, backlinks, content expansion, and long-term visibility growth. Since launching in July 2025, the site continues to show upward movement in rankings and visibility.
Digital Dynamo hosted a discovery meeting with Dr. Joey to gain access to key systems (including CRM and social channels), review his existing funnel, and understand his audience, differentiators, and goals for the new website.
Based on that conversation, we developed a plan to:
With the end goals of:
When Dr. Joey reached out to Digital Dynamo, he had an outdated website that was underperforming and actively working against brand growth.
His old website:
We also had to navigate significant content and positioning challenges:
TL;DR: Social media was doing the heavy lifting. His website wasn’t built to convert, rank nationally, or reinforce trust from social media click-throughs.
Jason was thrilled with the design and performance of their new website and content. Their rankings skyrocketed, with local traffic growing 114% in the first year. Clear CTAs and the embedded Service Titan scheduler increased mobile conversions, and nationally ranked content increased local authority and visibility – including outside of Warrendale. Jason was so impressed, he extended and expanded his engagement with Digital Dynamo.
Digital Dynamo delivered a fully redesigned, mobile-friendly website that showcased Spurk HVAC’s full range of services, provided clear calls to actions, and seamlessly integrated with Service Titan. We performed keyword research and developed a content strategy to optimize existing articles and create new, industry-relevant articles that would meet Google’s “helpful content” requirements.
Jason Spurk, owner of Spurk HVAC in Warrendale, PA, wanted his website to generate leads and rank in search results outside of the business’s five-mile vicinity – a hard feat in the HVAC industry. He knew he’d need a full website revamp and SEO strategy to make it happen.
Digital Dynamo built a new website for Relentless Spirit that blends StoryBrand messaging, SEO and GEO, inclusive content, and a softer design that accurately reflects Baltazar’s services and approach.
Result-Driven Tactics Included:
Results:
Digital Dynamo hosted a discovery meeting with Baltazar to clarify his vision for Relentless Spirit’s new website. We walked through the StoryBrand model, its value in the fitness and healthcare industry, and how it could position him as a trusted guide to help clients achieve their goals. We talked through his services, his unique approach, and the impact he’s had on clients’ lives.
Based on that conversation, we developed a plan to:
With the end goals of:
When Baltazar came to Digital Dynamo, his website wasn’t working for him.
Digital Dynamo delivered a full website redesign and custom SEO strategy. The result was a professional, mobile-friendly website with valuable content that quickly increased Spurk’s local rankings and leads.
Result-Driven Tactics Included:
Results:
Digital Dynamo hosted a discovery meeting to discuss Jason’s vision for the new website and his long-term marketing goals.
Based on that conversation, we developed a two-part plan to:
SEO
Web Design
With the End Goals of:
When Jason first reached out to Digital Dynamo, his website and SEO strategy weren’t helping his business grow.
The end result was a lean, professional website that could grow with Donny’s firm and included local targeting, a friendly tone, and a user-friendly design.
Result-Driven Tactics Included:
Results:
While Donny has since made some content and design updates to the site post-launch, the structure, style, and strategy Digital Dynamo implemented remain intact – and continue to serve as the backbone of his online presence.
We kicked off the project with a discovery meeting, where we explored Donny’s goals, legal services, and brand personality. We showed Donny ten attorney websites with a variety of voices – from “pit bull lawyers” to “be-your-friend lawyers” – to help Donny define his preferred visual and messaging style. He quickly ruled out the “pit bull” lawyer route and gravitated toward the softer, more human-centered websites.
We discussed his priorities and determined how we could implement SEO best practices and some StoryBrand elements while staying within his desired budget.
Based on this discussion, we developed a plan to:
With the end goals of:
When Donny first came to Digital Dynamo, he had a basic website that had been pieced together by a family member. It didn’t engage users, nor did it reflect the quality of his legal services or his professional credibility. Donny needed a site that would:
Digital Dynamo delivered a full website redesign, combining calming and welcoming aesthetics with SEO-aware structure. The result was a beautiful, highly complimented website that struck the balance between professionalism and warmth.
Result-Driven Tactics Included:
Though heavy SEO tracking wasn’t part of the project scope, we built the site with all technical best practices in mind for future growth.
When we sent the first drafts, Rachel felt the content was too transactional; because therapy is such a personal journey, she wanted to make sure clients didn’t feel manipulated into using her services. We worked with Rachel to come up with a path forward.
The adjusted plan:
Results
A beautiful, modern and highly complimented website featuring:
Digital Dynamo hosted a discovery meeting with Rachel to identify her vision for the site. She expressed the desire for a refreshed, modern look that felt inviting, minimal, and aligned with her Manhattan-based practice. She also wanted to maintain some legacy elements, like mental health-related quotes, but expand them meaningfully throughout the site.
Based on that conversation, we developed a plan to:
With the end goals of:
When Rachel Karnovsky first reached out to Digital Dynamo, her website hadn’t been updated in years. It featured old photos, limited service information, and lacked the clarity and structure modern patients expect, especially when seeking mental health support. Her original site offered minimal details on what she treated, how she worked, or what patients could expect from therapy. Navigation was sparse, and the design was outdated, giving an unintentional impression of neglect.
Digital Dynamo delivered a full website design, including StoryBrand-modeled content development, a whole new look, and search engine optimization.
Result-driven Tactics Included:
Results:
Digital Dynamo hosted a discovery meeting to understand Kelley’s vision for The Truth at Work’s website. We went over the StoryBrand model and discussed forming a website that was bright and inviting and that showcased The Truth at Work as the answer to the target audience’s pain points. We discussed all the services The Truth at Work offers, the steps for working with them, what makes The Truth at Work different from other career coaches, and how the company has made a difference in clients’ lives.
Based on that conversation, we developed a plan to:
With the end goals of:
1. Make a more welcoming and cheerful website
2. Develop a streamlined and engaging customer journey
3. Optimize for SEO & conversions
4. Increase AI model visibility
After our discovery call, Digital Dynamo researched relevant keywords with achievable difficulties, established targeted goals, and developed a plan of action that followed a slightly altered StoryBrand model to meet the client’s needs.
When Kelley first reached out to Digital Dynamo, The Truth at Work’s website was ten years old with outdated colors and was not optimized for search engines or AI chat searches. The content didn’t engage users and it lacked conversion rate optimization.
Digital Dynamo delivered a full website design, including content development and search engine optimization.
In reflection of Moonshot’s industry expertise, the Moonshot Website incorporates motion-based design elements, creating visual interest with animations, embedded videos, and video backgrounds.
Theme-driven iconography and copy brings the “big idea” to life, but within professional parameters to avoid thematic oversaturation.
Digital Dynamo hosted a discovery meeting to understand Kelley’s vision for The Truth at Work’s website. We went over the StoryBrand model and discussed forming a website that was bright and inviting and that showcased The Truth at Work as the answer to the target audience’s pain points. We discussed all the services The Truth at Work offers, the steps for working with them, what makes The Truth at Work different from other career coaches, and how the company has made a difference in clients’ lives.
Based on that conversation, we developed a plan to:
With the end goals of:
1. Make a more welcoming and cheerful website
2. Develop a streamlined and engaging customer journey
3. Optimize for SEO & conversions
4. Increase AI model visibility
After our discovery call, Digital Dynamo researched relevant keywords with achievable difficulties, established targeted goals, and developed a plan of action that followed a slightly altered StoryBrand model to meet the client’s needs.
1. A limited investment scope demanded efficiency and creativity, challenging our team to deliver maximum impact within a minimal sitemap.
2. While well-established in the industry, Moonshot was bound by privacy agreements with past clients, making it difficult to represent their expertise through a deep portfolio or testimonials.
3. Because the original site was hosted on a platform without extensive design options nor SEO potential, the redesign required a full overhaul and start-from-scratch efforts in WordPress.
