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Home » Google Ads

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Case Study: Van Go Auto Glass

Case Study: Van Go Auto Glass

Case Study: Van Go Auto GlassMLord5212026-08-24T13:04:23+00:00

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Digital Dynamo is an award-winning, full-service digital marketing agency based in Lafayette, CO that works with companies across the United States. We deliver digital marketing strategies that combine web design, search engine marketing, social media, and email marketing into a cohesive plan that maximizes ROI and results.

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Step Three:

The Results

Digital Dynamo’s account rebuild shifted the algorithm to optimize for real leads. That foundation, combined with ongoing testing and strategically timing the addition of Performance Max, has made paid ads a valuable lead driver for Van Go Auto Glass.

Jan – July 2025

456 leads (excludes duplicate and irrelevant conversion actions)
$14086 spend
3429 clicks
Conv Rate – 13.29%
CPL – $30.89

Jan -July 2026

1191 Leads
$23.995 Spend
4235 Clicks
Con Rate – 29.65% (excludes video campaign)
CPL – $20.83

Final Results

Conversion rate increased 123%.
$23.995 Spend
CPL decreased 32.6%.
Lead volume grew 2.3x faster than spend – getting roughly 2.3x more efficiency out of each incremental dollar by the end of the comparison than at the start (Jan-July 2025 vs Jan – July 2026). Put another way: for every 1% increase in spend, leads grew about 2.3%.

Step Two:

The Solution

Digital Dynamo’s rebuilt the Google Ads strategy from the ground up.

Rebuild Conversion Tracking: We updated the account only track real, actionable conversions like phone calls and form submissions.
Refine Call Attribution: We adjusted CallRail settings to track only first-time calls, filtering out repeat calls from users who were comparison-shopping.
Rebuild Campaign Structure Around Search Intent: Researched how customers search for auto glass services, then used findings to inform keyword segmentation, ad copy, and landing page destinations.
Apply a Structured Ad Copy Framework: We built responsive search ads using a pinned headline structure: the first set of headlines speaks directly to the service (e.g., “windshield replacement near you”), the next set highlights differentiators (like same-day service, online scheduling, or years in business/reviews), and the final headlines drive a clear call to action (e.g., call now, schedule online).
Test, Scale, and Optimize: We gathered campaign data for about a month, then scaled budget toward top performers and flagged campaigns with high click-through rates but low conversion rates for landing page review and optimization.
Layer in Performance Max Strategically: Once we saw a consistent flow of leads and a diminishing return, we introduced Performance Max (Pmax), using the top performing keywords as search themes in the Pmax campaign.
Add Video as a Low-Cost Brand Layer: We incorporated video assets to support top- and mid-funnel brand awareness at low cost, lessening the pressure on the lead-generation clicks to build brand trust and recognition.

With the end goals of:

Turning Google Ads conversion data into usable campaign information.
Structuring campaigns around real user search behavior for windshield repair and auto glass services.
Identifying and scaling top-performing campaigns and fixing underperforming landing pages.
Expanding reach efficiently through Performance Max once Search was optimized.
Building sustained, long-term lead and conversion growth through paid search.

Step One:

The Challenges

When Digital Dynamo inherited Van Go’s Google Ads account, the campaigns had a few structural issues holding back performance.

Conversion tracking counted page views, which are not valuable for PPC (pay-per-click). Since Google’s algorithm optimizes toward whatever it’s told is a “conversion,” it was treating low-value actions as success.
CallRail was counting all calls instead of first-time calls, skewing the data by counting the same lead twice.
Campaign structure, keyword segmentation, and ad copy weren’t built around how people actually search for auto glass services.
Some campaigns showed high click-through rates, but leads fell off once they hit a landing page.

Step Three:

The Results

Digital Dynamo executed a seamless domain transition for Toberman Becker Wealth while expanding the firm’s search visibility and strengthening its authority in retirement planning searches. The strategy preserved existing rankings, integrated a new financial advisor into the brand, and created new opportunities for long-term SEO growth.

Result-Driven Tactics Included:

Seamless domain migration from tobermanwealth.com to tobermanbecker.com using full 301 redirect mapping
Google Search Console transition to preserve indexing and ranking signals
New advisor integration with bio page, author profile, and updated site content
Press release and blog announcement introducing the new partnership
Authority-building content strategy focused on retirement planning topics
Industry collaborations and backlink acquisition to strengthen domain authority
Ongoing SEO targeting retirement planning and financial advisor keywords

Results:

No loss of search rankings during the domain transition
160% increase in national keyword rankings within one year
18% increase in organic traffic
Expanded rankings for competitive retirement planning and financial advisor search terms
Growth in website-generated consultation bookings (20% increase)
Continued firm growth, including expansion of the advisory team and increased assets under management

Changing domains can erase years of SEO progress if the migration isn’t done correctly. Digital Dynamo mapped every page from the original site and implemented a full set of 301 redirects, allowing the new domain to inherit the authority and search visibility the firm had already earned.

Digital Dynamo continued strengthening the site’s visibility through ongoing SEO optimization and strategic content. These efforts helped the firm expand rankings for competitive financial advisor and retirement planning keywords both locally in St. Louis and nationally.

We added high-value tools, such as the Social Security calculator, to help visitors interact with the site by estimating benefits by age while attracting search traffic. The tool quickly began ranking for dozens of keywords, competing with industry leaders such as SSA.gov, and driving new organic traffic to the website.

Step Two:

The Solution

Digital Dynamo developed a strategy to transition Toberman Wealth to Toberman Becker Wealth while protecting the firm’s strong search visibility. The goal was to expand the brand to include a new partner, maintain existing keyword rankings, and continue growing the firm’s authority in retirement planning searches.

Based on this strategy, the team implemented a plan to:

Execute a Seamless Domain Migration:
Transition the website from tobermanwealth.com to tobermanbecker.com using carefully implemented 301 permanent redirects for every page. This preserves the site’s search authority, ensuring existing rankings transfer to the new domain.
Update Technical SEO Infrastructure: 
Configure Google Search Console to reflect the new domain and signal the transition to Google, helping search engines understand the domain change and maintain indexing signals.
Integrate the New Financial Advisor:
Create a new advisor bio and author page for Michael Becker, update site messaging and imagery, publish and assign blog content to his author profile, and add booking tools to support client consultations.
Launch a Coordinated Announcement Strategy:
Publish a press release and supporting blog content to announce the partnership, and update the website to reflect the expanded advisory team.
Develop Authority-Building Resources: 
Continue creating high-value content designed to compete for high-volume retirement-planning keywords, including an interactive Social Security calculator that attracts users researching retirement benefits.
Build Strategic Industry Backlinks:
Arrange collaborative content opportunities with trusted financial industry platforms to strengthen domain authority and increase advisor visibility.
Continue Ongoing Search Engine Optimization:
Identify opportunities through extensive keyword research for retirement-focused content, optimize key pages for search visibility, and expand keyword rankings both locally in St. Louis and nationally.

With the end goals of:

Preserving the firm’s search authority during the domain transition.
Positioning Toberman Becker as a leading retirement planning firm in St. Louis.
Increasing visibility for competitive financial advisor and retirement planning keywords.
Driving more consultation bookings through organic search.
Creating a scalable SEO foundation to support continued firm growth.

Step One:

The Challenges

When Toberman Wealth expanded and rebranded as Toberman Becker Wealth, the website faced several high-stakes challenges.

The firm had already built strong organic rankings, search authority, and local visibility. Changing the brand name and domain introduced the risk of losing all that hard-earned real estate.

The website needed to transition from tobermanwealth.com to tobermanbecker.com without losing search rankings or existing SEO authority.
As the firm grew from a one-man operation, its website needed new messaging, imagery, and content to fully integrate a new partner and reflect its expanded leadership.
The firm needed to clearly communicate the new partnership while maintaining trust and continuity for existing clients.
The firm also wanted to expand its online retirement planning authority, including ranking for high-volume, ultra-competitive financial planning search terms.

Step Three:

The Results

Digital Dynamo delivered a full redesign with optimized content, image galleries, and simple yet luxurious touches throughout the site.

Result-Driven Tactics Included:

A bespoke image carousel element developed using AI-assisted coding
Full website redesign with a modern color palette
New Home, About, and Service pages
StoryBrand-aligned, optimized copywriting across all pages
Social proof & clear CTAs
Mobile-friendly design

Results:

A beautiful new website that RKP is proud to show prospective clients
Image galleries that showcase craftsmanship and professionalism
Optimized content that is ready to rank in search results

Step Two:

The Solution

Digital Dynamo hosted a discovery meeting with Matt to review the existing website, understand RKP’s ideal clientele, define the differentiators, and discuss his goals for the redesign.

Based on that conversation, we developed a plan to:

Do a full website redesign with SEO in mind.  
Although SEO wasn’t their primary goal, we structured the site using SEO & GEO best practices, including keyword targeting, highly visible CTAs, and social proof.
Incorporate StoryBrand messaging. 
We used elements of the StoryBrand framework to address client pain points and position RKP as the solution.
Keep it simple, yet luxurious.  
We envisioned a simple yet beautiful design that leaned heavily on real photography.
Move from Wix to WordPress. 
To improve site speed and optimization.
Leverage their existing photography. 
We sorted through hundreds of photos to find ones that showcased RKP’s work and supplemented gaps with stock photography.
Provide WordPress training. 
We taught Matt how to add content and photos, enabling him to manage the website on his own after our departure.

With the end goals of:

A refined, high-end website aligned with RKP’s brand
A digital portfolio that Matt could share with prospects
A foundation that would tee them up for long-term SEO & increased AI visibility

Step One:

The Challenges

When Matt with RKP Landscaping reached out to Digital Dynamo, the website was outdated and didn’t reflect their professionalism or showcase the premium outdoor spaces the company created.

His old website:

Lacked photography showing recent high-end landscaping projects
Used stark red colors that weren’t visually appealing or on brand
Didn’t give the modern, luxurious vibes they envisioned
Wasn’t optimized for SEO
Was built on an outdated website builder

Digital Dynamo delivered a full redesign, SEO strategy, and StoryBrand-aligned content overhaul.

Result-Driven Tactics Included:

Full website redesign and rebrand
StoryBrand-aligned copywriting across all pages
National and global SEO strategy
CRM and funnel integration
Social proof and collateral incorporation
Clear, empathetic CTAs tied to real pain points
Mobile-friendly design

Results:

A professional, trustworthy website that reflects Dr. Joey’s expertise
A seamless connection between social media and website conversion
7x increase in national keyword rankings within the first month
Top-10 national rankings for competitive online rehab keywords
Consistent feedback that the site “looks really nice” and feels credible

The site now provides a solid foundation for lead capture, backlinks, content expansion, and long-term visibility growth. Since launching in July 2025, the site continues to show upward movement in rankings and visibility.

Digital Dynamo hosted a discovery meeting with Dr. Joey to gain access to key systems (including CRM and social channels), review his existing funnel, and understand his audience, differentiators, and goals for the new website.

Based on that conversation, we developed a plan to:

Implement StoryBrand Messaging: Make content speak to real client pain points and build trust.
Update the Color Palette: Use calming blues and greens that signal healing, reserving small pops of red for pain-point emphasis.
Create a Photo Guide: Outline shot types, backgrounds, and color direction for a welcoming and cohesive feel.
Update SEO & Keyword Targeting: Perform keyword research and optimize pages to target online shoulder rehab over physical therapy.
Integrate Existing Funnel: CRM and social media integration to support clear user journey and follow through.
Create Effective CTAs: Write CTAs that reflect user motivation.
Thread the Needle with Content: Market the program with Dr. Joey’s name while using team-focused language (“we get it,” “our proven system”) to support future growth.
Provide WordPress Training: Teach Dr. Joey how to repurpose and optimize existing YouTube content and manage his website after project completion.

With the end goals of:

Turning the website into a credible landing page for prospects
Supporting national visibility for online shoulder rehab keywords
Reducing reliance on social media as the sole lead source
Creating a brand platform that could grow beyond one individual

When Dr. Joey reached out to Digital Dynamo, he had an outdated website that was underperforming and actively working against brand growth.

His old website:

Wasn’t visually appealing and looked thrown together
Lacked brand cohesiveness and relevant photography
Didn’t reinforce the credibility he’d built as a trustworthy expert
Wasn’t aligned with his vibrant social media presence (his primary source of leads)
Used stark red tones that can feel intense or offputting for people seeking healthcare support

We also had to navigate significant content and positioning challenges:

The existing website focused on broader “physical therapy” terms and in-person services, but Dr. Joey exclusively provided online shoulder rehab
That meant the copy had to “thread the needle” with wording – clearly communicating expertise without leaning on “physical therapy” keywords
Dr. Joey is the face of the brand, but we didn’t want content to limit future team expansion

TL;DR: Social media was doing the heavy lifting. His website wasn’t built to convert, rank nationally, or reinforce trust from social media click-throughs.

Jason was thrilled with the design and performance of their new website and content. Their rankings skyrocketed, with local traffic growing 114% in the first year. Clear CTAs and the embedded Service Titan scheduler increased mobile conversions, and nationally ranked content increased local authority and visibility – including outside of Warrendale. Jason was so impressed, he extended and expanded his engagement with Digital Dynamo.

Digital Dynamo delivered a fully redesigned, mobile-friendly website that showcased Spurk HVAC’s full range of services, provided clear calls to actions, and seamlessly integrated with Service Titan. We performed keyword research and developed a content strategy to optimize existing articles and create new, industry-relevant articles that would meet Google’s “helpful content” requirements.

Jason Spurk, owner of Spurk HVAC in Warrendale, PA, wanted his website to generate leads and rank in search results outside of the business’s five-mile vicinity – a hard feat in the HVAC industry. He knew he’d need a full website revamp and SEO strategy to make it happen.

Digital Dynamo built a new website for Relentless Spirit that blends StoryBrand messaging, SEO and GEO, inclusive content, and a softer design that accurately reflects Baltazar’s services and approach.

Result-Driven Tactics Included:

Softer, more inclusive design elements
Robust service pages with FAQs, clearly defined processes, and case studies
SEO with local targeting and keyword-rich content
Multiple calls to action (CTAs) on each page
StoryBrand-modeled nurture email sequence
Resources page with downloadable guides and recipes
Blog roll page with Facebook Live replay functionality

Results:

A beautiful, welcoming website that reflects Baltazar’s supportive coaching style
Increased website-generated leads
More women engaging with his content and services
Ranking in the Google local pack for “personal trainer and nutritionist near me” keywords

Digital Dynamo hosted a discovery meeting with Baltazar to clarify his vision for Relentless Spirit’s new website. We walked through the StoryBrand model, its value in the fitness and healthcare industry, and how it could position him as a trusted guide to help clients achieve their goals. We talked through his services, his unique approach, and the impact he’s had on clients’ lives.  

Based on that conversation, we developed a plan to:

Tweak the Color Scheme: Maintain his darker brand tones while making the design softer and more androgynous with curved lines and colorful accents (pink, purple, blue).
Shift the Content Strategy: Rewrite all content to move away from the hyper-masculine, “hard body” language and showcase his holistic approach. Add a women’s services page, write blog posts geared toward women (e.g. training advice, an article for busy moms), and inclusive case studies.
Coordinate a Photo Shoot: Capture candid pictures of Baltazar working with real people, before-and-after results, and videos that highlight his approachable, easy-to-work-with personality.
Use StoryBrand Framework: Reframe messaging to make prospective clients the hero of the story. Illustrate the client journey with powerful invitations, clear calls to action, testimonials, resources, and empathetic language.
Optimize for SEO & GEO: Implement keyword-rich content, local targeting, backlinks, and review-building strategies to strengthen local rankings.
Create a Transitional Lead Capture: Develop a four-part “Fitness Gameplan” video series to nurture leads and build trust.

With the end goals of:

Attracting and converting more women and clients who resonate with his coaching style.
Showcasing Baltazar’s approachable, empowering fitness philosophy.
Driving consistent website-generated leads instead of relying solely on networking.
Building a long-term SEO foundation for visibility and growth.

When Baltazar came to Digital Dynamo, his website wasn’t working for him.

The design was hyper-masculine, with bold fonts, dark colors, and “hard body” imagery.
Messaging emphasized pushing limits and weight loss and didn’t reflect his true coaching style: gentle, approachable, and empowering.
Women (a key audience he enjoys working with) weren’t represented anywhere in photos, copy, or services.
It wasn’t bringing in leads; most of his clients came through networking alone.

Digital Dynamo delivered a full website redesign and custom SEO strategy. The result was a professional, mobile-friendly website with valuable content that quickly increased Spurk’s local rankings and leads.

Result-Driven Tactics Included:

Inviting design with a professional color palette.
Structured content for home page, service pages, and HVAC-relevant blogs.
URL preservation to maintain built-up search rankings.
Clearly defined commercial offerings to increase commercial leads.
Clear CTAS, including “Schedule Service” and “We’re Hiring” buttons.

Results:

Skyrocketed Rankings

Local organic traffic grew 114% in a year.
Visibility more than doubled in Wexford in a year.
Visibility in Cranberry Township doubled in 6 months, with another spike a year later.

Nationally relevant content on Federal Tax Credits and Private Equity in the HVAC industry ranked nationally, increasing authority and strengthening local visibility
Improved Conversions: Mobile usability upgrades and stronger CTAs led to more conversions and leads on mobile.

Digital Dynamo hosted a discovery meeting to discuss Jason’s vision for the new website and his long-term marketing goals.

Based on that conversation, we developed a two-part plan to:

SEO

Perform keyword research to find HVAC-related keywords with search volume in Warrendale and surrounding areas.
Track long-tail keywords (e.g. Mitsubishi HVAC installers near me) for expanded reach.
Create optimized, valuable content, including evergreen HVAC blogs and informational pieces.

Web Design

Build a new, mobile-friendly site with clear navigation and authoritative content.
Highlight both residential and commercial services.
Preserve existing URL structures to protect prior SEO gains.
Make it easy for users to take action on each page.
Emphasize social proof for trust.
Keep all pages optimized.

With the End Goals of:

Creating a beautiful new website that showcases Spurk HVAC’s expertise and professionalism.
Improving rankings & increasing local visibility.
Boosting conversions from mobile users.

When Jason first reached out to Digital Dynamo, his website and SEO strategy weren’t helping his business grow.

The site wasn’t mobile-friendly and it had no mention of commercial HVAC services.
Rankings were weak outside Warrendale, making it hard to win jobs in nearby towns like Wexford and Cranberry Township.
Content wasn’t performing, and the site lacked strong calls-to-action.

The end result was a lean, professional website that could grow with Donny’s firm and included local targeting, a friendly tone, and a user-friendly design.

Result-Driven Tactics Included:

Professional brand styling including approachable fonts, shapes, and colors
Reuse of viable content from his old site to stay maximize budget
Contact page and service pages optimized for conversion and local SEO

Results:

A beautiful, welcoming website
Clear, compelling content that engages users and establishes Donny as a local authority
Better mobile usability

While Donny has since made some content and design updates to the site post-launch, the structure, style, and strategy Digital Dynamo implemented remain intact – and continue to serve as the backbone of his online presence.

We kicked off the project with a discovery meeting, where we explored Donny’s goals, legal services, and brand personality. We showed Donny ten attorney websites with a variety of voices – from “pit bull lawyers” to “be-your-friend lawyers” – to help Donny define his preferred visual and messaging style. He quickly ruled out the “pit bull” lawyer route and gravitated toward the softer, more human-centered websites.

We discussed his priorities and determined how we could implement SEO best practices and some StoryBrand elements while staying within his desired budget.

Based on this discussion, we developed a plan to:

Create a new website with soft, approachable design elements, a mobile-friendly layout, and a user-friendly WordPress backend to make it easy for Donny to manage updates on his own
Incorporate StoryBrand-inspired messaging and SEO-aware content that would be meaningful to users, provide clear calls to action and helpful FAQs, and clearly describe the benefits and process of working with McClellan Law Firm
Coordinate a professional photo shoot by partnering with a local photographer and providing a custom photo guide – including location-specific shots near recognizable Arvada landmarks to support local SEO
Create a flexible “All Services” page that listed Donny’s full legal offerings and made it easy to expand into new practice areas without requiring a full redesign.

With the end goals of:

Creating a more professional and inviting online presence
Developing robust, SEO-aware content that would be useful to users
Increasing user engagement and conversions with clear messaging and strong calls to action

When Donny first came to Digital Dynamo, he had a basic website that had been pieced together by a family member. It didn’t engage users, nor did it reflect the quality of his legal services or his professional credibility. Donny needed a site that would:

Build trust with prospective clients
Reflect his personal brand and values
Include strong local SEO elements
Be easy to manage and scale over time

Digital Dynamo delivered a full website redesign, combining calming and welcoming aesthetics with SEO-aware structure. The result was a beautiful, highly complimented website that struck the balance between professionalism and warmth.

Result-Driven Tactics Included:

New color palette design options and curated quotes for Rachel to choose from
Strategic photography shot list and photography arrangements with a Digital Dynamo connection in NYC
Structured content for each service with built out information, clear steps, what to expect, FAQs, and empathetic messaging
Balanced integration of Rachel’s selected quotes throughout the site to maintain personal and philosophical depth
Built-in SEO foundations including properly compressed images, mobile responsiveness, optimized page titles, and structured headings
Custom-designed favicon drawn from site graphics to support brand recognition

Though heavy SEO tracking wasn’t part of the project scope, we built the site with all technical best practices in mind for future growth.

When we sent the first drafts, Rachel felt the content was too transactional; because therapy is such a personal journey, she wanted to make sure clients didn’t feel manipulated into using her services. We worked with Rachel to come up with a path forward.

The adjusted plan:

Rachel rewrote the content for the parts that she felt needed revision.
Digital Dynamo did minor content optimization on the content Rachel wrote to ensure it still followed SEO best practices.
Digital Dynamo provided some bonus content to offset Rachel’s additional work on the project, including a whole extra page for couples therapy.

Results
A beautiful, modern and highly complimented website featuring:

Fresh visual design using the client’s selected color palette and quotes, which evoked calm and trust.
Integrated photos featuring Rachel in her environment (her office and NYC surroundings) to build authenticity
Three comprehensive and user-friendly service pages
Personalized and informational contact page

Digital Dynamo hosted a discovery meeting with Rachel to identify her vision for the site. She expressed the desire for a refreshed, modern look that felt inviting, minimal, and aligned with her Manhattan-based practice. She also wanted to maintain some legacy elements, like mental health-related quotes, but expand them meaningfully throughout the site.

Based on that conversation, we developed a plan to:

Design a modern, minimalistic website that felt organic, calming, welcoming, and centered around Rachel’s Manhattan location.
Coordinate a professional photo shoot in and around Madison Square Park and her therapy office to capture authentic visuals.
Expand the site’s service pages to reflect her services like treatment for depression and anxiety, and add a new page for couples therapy.
Optimize content structure with thoughtful headers, CTAs, FAQs, and keyword-based SEO best practices.
Integrate quotes on mental health, the self, and healing throughout the site, per Rachel’s request.
Build a contact page that did more than just list contact info – one that also functioned as a resource hub with details about her background and qualifications, her services and location, and that made people feel comfortable reaching out

With the end goals of:

Creating a welcoming and trustworthy online presence
Ensuring clarity and accessibility for prospective patients
Reflecting Rachel’s identity and environment through visuals and voice
Laying a foundation for improved search engine visibility without over-marketing

When Rachel Karnovsky first reached out to Digital Dynamo, her website hadn’t been updated in years. It featured old photos, limited service information, and lacked the clarity and structure modern patients expect, especially when seeking mental health support. Her original site offered minimal details on what she treated, how she worked, or what patients could expect from therapy. Navigation was sparse, and the design was outdated, giving an unintentional impression of neglect.

Digital Dynamo delivered a full website design, including StoryBrand-modeled content development, a whole new look, and search engine optimization.

Result-driven Tactics Included:

Robust content with direct answers to common customer questions
New color palette design and photography session shot list
SEO optimization with strategic keyword targeting
Multiple calls to action (CTAs) – including transactional and transitional – on each page to drive conversions and generate leads
StoryBrand-modeled email sequence for post-CTA interaction
New blog roll page that included client’s blog portfolio and a template for the client to easily use to add more content to the website
Career Quiz and Oracle Deck website additions

Results:

A beautiful new website that engages users and elicits conversions
Within months, The Truth at Work showed up in national level ChatGPT searches for career coaches
Better mobile usability
Top 5 national ranking for “intuitive career coaching” keyword

Digital Dynamo hosted a discovery meeting to understand Kelley’s vision for The Truth at Work’s website. We went over the StoryBrand model and discussed forming a website that was bright and inviting and that showcased The Truth at Work as the answer to the target audience’s pain points. We discussed all the services The Truth at Work offers, the steps for working with them, what makes The Truth at Work different from other career coaches, and how the company has made a difference in clients’ lives.

Based on that conversation, we developed a plan to:

Design a new website with an inviting color palette, digestible chunks of content, and photos that featured Kelley
Build a page for each service The Truth at Work offers with proper headings and optimized content
Create robust Home, FAQ & About pages to increase user and AI engagement and to address customer pain points with empathy and actionability
Add secondary transitional CTAs to give viewers more opportunities to transact

With the end goals of:
1. Make a more welcoming and cheerful website
2. Develop a streamlined and engaging customer journey
3. Optimize for SEO & conversions
4. Increase AI model visibility

After our discovery call, Digital Dynamo researched relevant keywords with achievable difficulties, established targeted goals, and developed a plan of action that followed a slightly altered StoryBrand model to meet the client’s needs.

When Kelley first reached out to Digital Dynamo, The Truth at Work’s website was ten years old with outdated colors and was not optimized for search engines or AI chat searches. The content didn’t engage users and it lacked conversion rate optimization.

Digital Dynamo delivered a full website design, including content development and search engine optimization.

In reflection of Moonshot’s industry expertise, the Moonshot Website incorporates motion-based design elements, creating visual interest with animations, embedded videos, and video backgrounds.

Theme-driven iconography and copy brings the “big idea” to life, but within professional parameters to avoid thematic oversaturation.

Digital Dynamo hosted a discovery meeting to understand Kelley’s vision for The Truth at Work’s website. We went over the StoryBrand model and discussed forming a website that was bright and inviting and that showcased The Truth at Work as the answer to the target audience’s pain points. We discussed all the services The Truth at Work offers, the steps for working with them, what makes The Truth at Work different from other career coaches, and how the company has made a difference in clients’ lives.
Based on that conversation, we developed a plan to:

Design a new website with an inviting color palette, digestible chunks of content, and photos that featured Kelley
Build a page for each service The Truth at Work offers with proper headings and optimized content
Create robust Home, FAQ & About pages to increase user and AI engagement and to address customer pain points with empathy and actionability
Add secondary transitional CTAs to give viewers more opportunities to transact

With the end goals of:
1. Make a more welcoming and cheerful website
2. Develop a streamlined and engaging customer journey
3. Optimize for SEO & conversions
4. Increase AI model visibility

After our discovery call, Digital Dynamo researched relevant keywords with achievable difficulties, established targeted goals, and developed a plan of action that followed a slightly altered StoryBrand model to meet the client’s needs.

1. A limited investment scope demanded efficiency and creativity, challenging our team to deliver maximum impact within a minimal sitemap.

2. While well-established in the industry, Moonshot was bound by privacy agreements with past clients, making it difficult to represent their expertise through a deep portfolio or testimonials.

3. Because the original site was hosted on a platform without extensive design options nor SEO potential, the redesign required a full overhaul and start-from-scratch efforts in WordPress.

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