When Digital Dynamo took over Van Go Auto Glass’s Google Ads account, the campaigns lacked optimization and weren’t tracking the right conversions – which was confusing the algorithm. Digital Dynamo rebuilt the account from the foundation up: updating conversion tracking, restructuring campaigns around user search behavior, and adjusting as we gathered campaign data.
The result has been a sustained increase in leads and conversions, with paid ads becoming Van Go Auto Glass’s largest lead channel month-after-month.
We rebuilt the conversion tracking and refined call attribution so the account only tracked real, actionable conversions like phone calls and form submissions. Previously, the account had been also tracking landing page views as conversions – a terrible way to teach the algorithm which users to reach.
We adjusted CallRail’s settings to track only first-time calls, filtering out repeat calls from users who were comparison-shopping.
We introduced Performance Max (Pmax) campaign bidding once we saw a consistent flow of leads but a diminishing return, using the top performing keywords as search themes in the Pmax campaign.
The final results as of the end of July 2026 produced:
Conversion rate increased 123%. CPL decreased 32.6%. Lead volume grew 2.3x faster than spend – getting roughly 2.3x more efficiency out of each incremental dollar by the end of the comparison than at the start (Jan-July 2025 vs Jan – July 2026). Put another way: for every 1% increase in spend, leads grew about 2.3%.
Tim Newcomer, owner of Van Go Auto Glass, had this to say about working with Digital Dynamo on his Google Ads campaign:
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