Staff

Marcie Lord

DIGITAL MARKETING STRATEGIST & FOUNDER

Marcie Lord is a full-stack digital marketing strategist with over 20 years of experience leading campaigns that integrate SEO, paid media, web development, content strategy, and analytics. She specializes in building and executing end-to-end marketing systems that deliver measurable results.

Marcie began her career crafting SEO and email marketing campaigns for environmental NGOs before transitioning into in-house roles, where she managed multi-channel campaigns and oversaw complex website platforms. Her hands-on experience across strategy, execution, and optimization inspired her to launch Digital Dynamo, an agency built to help small and midsize businesses implement enterprise-level marketing strategies.

Under her direction, clients have quintupled organic traffic, achieved 400%+ ROI on search campaigns, and outranked national brands in competitive search verticals. Her work spans sectors that include financial services, HVAC, legal, sustainability, non-profit, manufacturing, and healthcare.

Marcie holds a Bachelor of Arts from Allegheny College in Meadville, PA.

In her free time she likes to hike with her dog and family, listen to podcasts, and follow politics.

Ricardo Ortega

DIGITAL ADVERTISING SPECIALIST
Ricardo Ortega is a digital advertising specialist with seven years of PPC experience. His career began in traditional media, working in radio and print for the Fortune 500 company O’Reilly Auto Parts while completing his MBA. That experience provided a strong foundation in marketing, but he recognized that the future was digital. Eager to expand his skill set, he transitioned into PPC at a local digital agency in Springfield, MO, where he learned the ropes of paid media and data-driven advertising.

He later took on a bigger challenge—becoming the sole PPC expert at one of Austin’s top digital ad agencies. Over the course of three years, he managed upwards of $250,000 in monthly ad spend across 20–30 accounts, optimizing campaigns for clients in a range of industries. Balancing strategy, budget management, and performance tracking, Ricardo developed a sharp ability to drive results and maximize ROI.

Outside of advertising, Ricardo is a passionate motorsports and car enthusiast. He enjoys traveling as much as possible, always seeking new experiences and destinations. Music is another major interest—he loves attending concerts and discovering new artists. At home, he shares his space with his cat, Elena.

Lauren

DIGITAL MARKETING STRATEGIST

As a Social Media Manager at Digital Dynamo, Lauren works with businesses to strengthen their brand presence and build meaningful connections online. She specializes in content creation, social media strategy, paid ads, and audience growth, always with a strong focus on consistency, clarity, and results. Her approach blends creativity with strategy to ensure brands not only look good but also resonate with the right audience.

Lauren began her career in country club marketing, where she spent several years managing in-house marketing initiatives and learning the importance of brand voice, customer experience, and seasonal strategy. She later transitioned into freelancing and contract work, supporting a wide range of industries, including real estate coaching, interior design, wellness, retail, athletics, and nonprofits.

Lauren holds a Bachelor’s degree in Communication from Arizona State University and a Master’s degree in Creative Writing, also from Arizona State University.

Outside of work, Lauren enjoys playing golf and walking on the beach with her husband.