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SEO Copywriting Services Case Study: Drone Services Provider

A start-up national drone services company needed content for their new website. The company wanted to promote a slew of new services in time for a major news article that was to be released within 3 months.

Because the staff was busy on the operations side, Digital Dynamo was contracted to write eight service pages (each averaging 700-1000 words) and three blog posts to be completed within two months.

Each service page tackled how drones help different industries. Digital Dynamo conducted extensive independent research that covered the mechanics of drone operation and their unique benefits for construction sites, wastewater treatment facilities, agriculture, golf courses, hospitality, industrial sites, energy and utilities and emergency services.

For the three blog posts, Digital Dynamo interviewed the company’s subject matter experts and studied major trends in the drone industry to create content that reflected the company’s brand as a service provider and investor in drone pilot development and learning.

All content was imbued with SEO, based on keyword research performed by Digital Dynamo.

For the three blog posts, Digital Dynamo interviewed the company's subject matter experts and studied major trends in the drone industry to create content that reflected the company's brand as a service provider and investor in drone pilot development and learning.

In one year’s time, the content Digital Dynamo created resulted in the following metrics:

  • Increased organic traffic by 70%

  • 5 pages are on the 1st search engine results page for their target term, while two others are on the 2nd search engine results page for their target term

  • 5 service pages have consistently been in the top 10 landing pages

  • Four service pages were the leader in organic conversions

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