While the aesthetic and usability of a website can help increase conversions, a site’s speed and the health of its core web vitals can greatly impact a website’s seo. Because search engines want to deliver a good website experience to users, a website that is slow to load or has other technical issues hiding in the background is less likely to be shown to users in search results, even if the content is relevant to the search query.
There are a variety of tools that can measure the health and speed of a website, one of which is shown below. These tools examine the website domain and provide a list of issues that are affecting the website’s scores.
Before speed and core web vital optimization, MEDPLI’s mobile score was 7 and it’s desktop score was 36. Digital Dynamo’s technical improvements increased the speed and core web vitals scores phenomenally, increasing the likelihood that search engines will show the website to users in search engine results.