Home » QUIZ: Is Your Website Built to Convert?

QUIZ: Is Your Website Built to Convert?

This quiz looks at important parts of your website conversion optimization, including design, usability, content, and calls to action (CTAs). Take the quiz to determine if it’s designed for conversions.

At the end of the quiz, users will receive a score that categorizes their website as “Excellent,” “Needs improvement,” or “Critical Updates Needed.” Answers are weighted to reflect the importance of different website elements.

Take the quiz to see if your website is optimized for conversion

Step 1 of 8
1. How fast does it take the pages of your website to load?

Tip: Use Google’s Page Speed Insights tool to measure your website load times unbiasedly.

What is a website conversion?

A website conversion is any action on a website that you tag as a KPI, or key performance indicator.

Different websites have different objectives – some are only interested in getting as many eyeballs on their content as possible; some are only interested in transactional sales; others look at actions like downloads, engagement, and consultation bookings as the main engagement activities the website needs to achieve.

The point is, you need to decide what your tracked website conversions should be to tell if the website is successful in its marketing goals.

No matter how great your website’s rankings or how much traffic it gets, if it doesn’t convert, then it’s not a good website.