Keywords that were targeted possessed a mix of:
- High search volume
- Low keyword difficulty
- Good clickthrough rate
- Few SERP features for competition
- Low domain authority for other ranking sites
- Desired search intent
Efforts to improve technical SEO included implementing browser caching, minification, and setting-up the site with a CDN.
On-page optimizations included proper H1 and subheading usage and content creation that delivered actionable information for users.
Since optimization, the site has doubled organic traffic, seen ranked keywords triple, is now on the 1st SERP for more than half of its targeted keywords, and some pages are the featured snippet for their keywords. If you google the term “wind ISP” (a coveted term for the client and the client’s industry), the featured snippet is a page Digital Dynamo wrote and optimized for the term “wind ISP.”