Project Description
Web Design for Insurance Case Study: MEDPLI
MEDPLI, an independent medical malpractice insurance broker, wanted to improve its website's user experience and make it easy for potential clients to get a fast quote for insurance.
MEDPLI first contacted Digital Dynamo in mid-2020 to develop and implement a seo strategy tailored towards the insurance industry. The original campaign drove so much traffic to the site that the next natural investment was clear – a full website redesign to better fit the growing business’s goals and launch the visitor experience to the next level.
MEDPLI and Digital Dynamo combined their insurance industry expertise and website design prowess to identify underperforming areas on the website and tackle these challenges head-on. Digital Dynamo developed a fresh, insurance industry-focused website design to improve branding, rank higher in insurance-related search results, give users easy ways to access valuable information, and ultimately result in more insurance leads for MEDPLI.
MEDPLI Before & After Website Redesign
Digital Dynamo and MEDPLI worked together to create a modern, streamlined aesthetic that appealed to its target audience. On the homepage alone, we:
Created a clearer call to action at the top at bottom of the page to increase conversions
Implemented evocative imagery that allows the visitor to better relate themselves the brand
Targeted keywords related to the insurance industry to improve seo
Clearly displayed the insurance services and products that MEDPLI provides
Increased opportunities for visitors to interact with the website
Digital Dynamo delivered the aesthetic, navigation, and technical aspects of the website redesign to drastically improve page load speed times and maximize visitor engagement.
New Page Designs
Updated Home, Product, and States Directory Pages
Results After the Website Redesign
Trend in conversions from January 2021 through October 2021
Before Optimization
After Optimization
MEDPLI’s site speed score went from 7 to 96 on mobile and from 36 to 99 on desktop after Digital Dynamo’s technical optimizations and site redesign
Prior to Digital Dynamo’s work, the MEDPLI website had:
Conversions: undocumented
Ranked keywords: 266
Average organic users each month: 177
Target terms on the 1st SERP: 16
Featured Snippets: None
Reviews in SERP: None
After working with Digital Dynamo, the MEDPLI website has:
Conversions: Grew by 2,767% and continues to grow
Ranked keywords: 377.444% increase
Organic Traffic: 1714.69% increase
Target terms on the 1st SERP: 246
Featured Snippets: 14
Reviews in SERP: 168
This project produced fantastic gains for MEDPLI and resulted in a robust partnership with Digital Dynamo that continues today.
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