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Small Business SEO Case Study: Next Level Wardrobe

small business seo case study - Next Level Wardrobe

Next Level Wardrobe, a personal styling company based in New York City, wanted to build awareness for its brand, attract more clients to the website, and highlight their virtual styling services in the midst of the pandemic.

Next Level Wardrobe and Digital Dynamo formed a partnership that skyrocketed their rankings and organic traffic. Digital Dynamo provided the strategy, ongoing SEO services, and website management and monitoring while Next Level Wardrobe created the content. This collaborative approach allowed Next Level Wardrobe to stay within their small business budget while still achieving big results.

The project kicked-off with a discovery meeting to discuss Next Level Wardrobe’s SEO goals. We then performed a website audit and analyzed the competition to develop a strategy that focused on all facets of SEO, including on-page, off-page, technical, and local improvements. Once capital improvements were complete, we met monthly to review website activity, provide SEO training, and develop a strategy that capitalized on areas of opportunity.

organic traffic growth from Digital Dynamo's SEO

Next Level Wardrobe Organic Web Traffic

Throughout the engagement, Digital Dynamo and Next Level Wardrobe worked together to:

  • Identify the industry-relevant keywords to strategically target those that produced the highest ROI

  • Create keyword-driven website content, blog posts, and videos that delivered an engaging and quality experience to the user

  • Maximize the SEO impact of existing content through robust re-optimization and refocused keyword targeting

  • Implement technical optimizations that improved mobile speed by 42 points and desktop speed by 35 points

  • Fix the Google My Business page by correcting the category and the business address, getting the site to rank in the local map pack for a third of its target terms

Digital Dynamo delivered the keyword targeting strategy, improved site speed, and maximized local visibility. We maximized the SEO impact of existing content through robust re-optimization and refocused keyword targeting.

Results were almost immediate and a few months after optimization began, the website started to explode with visible gains.

Next Level Wardrobe Organic Keyword Growth

Next Level Wardrobe #1 in the Local Map Pack

Before SEO optimization, Next Level Wardrobe’s website:

  • Ranked for 227 keywords overall

  • Averaged 300 users/month in organic traffic

  • Had 1 target keyword term on the 1st SERP (Search Engine Results Page)

  • Was not listed as a result in the local map pack for NYC

After SEO optimization, Next Level Wardrobe’s website:

  • Increased ranked keywords by 1,900%

  • Increased organic traffic by 560%

  • Has 60+ target terms on the 1st SERP (600% increase)

  • Attracts a combined search volume of over 211k searches a month

  • Is listed as a top result in the local map pack for NYC

Next Level Wardrobe was so pleased by the results that they continued an ongoing partnership with Digital Dynamo to pursue even higher SEO goals.

Cassandra Sethi, founder of Next Level Wardrobe, says “From day 1 I started working with Marcie, she has done an excellent job explaining SEO in a way that’s easy to understand. I also appreciate how she is proactive— if she sees something that could be improved, she emails me about it and then fixes! She’s helped me get focused on what I need to concentrate on and sharing her reasonings for that.”

Next Level Wardrobe website

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