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Google Analytics Service Case Study: Muse Communications

Muse Communications, a legal marketing firm based out of Texas, was interested to know more about the performance of their website. Though Google Analytics was installed and tracking, Muse Communications wanted to track specific metrics in easy-to-read reports.

After a discovery meeting, Digital Dynamo proposed a strategy to track 4 conversions:

  • Session Duration

  • Contact Form Submissions

  • Clicks on the Phone Number

  • Clicks on “Read More” links

Measuring these conversions would give Muse a better indication on whether their content was engaging readers and generating leads.

To implement the tracking, Digital Dynamo installed Google Tag Manager. We then implemented tags and set-up the goals in Google Analytics that would track each conversion.

Digital Dynamo then developed 6 easy-to-read charts in Google Data Studio for Muse Communications to glean insights about its website. These charts demonstrated:

  • Monthly Traffic

  • Traffic sources that led to conversions

  • Top landing pages and bounce rate

  • Top devices

  • Non-brand organic search queries

  • Cities where visitors live

Digital Dynamo developed 6 easy-to-read charts in Google Data Studio for Muse Communications to glean insights about its website. Digital Dynamo also developed a guide for using and manipulating the charts so Muse could manage them on their own after the project was complete.

Digital Dynamo also developed a guide for using and manipulating the charts so Muse could manage them on their own after the project was complete.

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