When financial advisory firm Toberman Wealth decided to expand and rebrand as Toberman Becker Wealth, the transition created both an opportunity and a major SEO risk. The firm had already built strong organic visibility in St. Louis and nationally for retirement planning topics. Changing the brand name and domain had the potential to wipe out years of search authority.
We used domain mapping and strategic 301 redirects to update the domain from tobermanwealth.com to tobermanbecker.com without losing existing visibility and traffic.
Our SEO strategy targeting retirement planning and financial advisor keywords shot Toberman Becker Wealth’s visibility above their competitors. We continued to build on our previous gains, bringing a 160% increase in national keywords, an 18% increase in organic traffic, and a 20% increase in web-generated consultation bookings in one year.
Craig Toberman, co-owner of Toberman Becker Wealth, had this
to say about working with Digital Dynamo:
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