HVAC Digital Marketing

Case Study: HVAC Company Web Design, Local SEO & CRM Integration

Jason Spurk, owner of Spurk HVAC in Warrendale, PA, wanted his website to generate leads and help his company rank outside of Warrendale – a hard feat in a crowded HVAC market. He knew he needed to completely revamp his current website and SEO strategy to make it happen.

When he reached out to Digital Dynamo, we were upfront about not having direct HVAC marketing experience. However, our background in the trades – and high-performing articles written by Digital Dynamo owner Marcie Lord about daylighting’s impact on indoor air temperatures – convinced Jason that our strategic content creation and SEO expertise could help his online presence.

Digital Dynamo wanted to improve mobile conversions since most users came to the website from mobile. We also wanted to make sure commercial services were highlighted and that users had an easy, upfront way to differentiate on where to go for residential or commercial services. We built the website to be mobile-friendly with clear calls to action and an immediate navigation that helped users get right where they needed to: Residential or Commercial.

We built the ServiceTitan scheduler, tested it extensively, and integrated it with the website. It’s one of Spurk HVAC’s main lead drivers.

Our SEO initiatives involved extensive keyword research, content strategy, optimization of old articles, and the creation of topical, new articles. We designed a user-friendly blog post template that has a call-to-action at the top, visuals, and other elements that align with Google’s “helpful content” requirements.

Visibility in Wexford, PA doubled in a year and continued to gain.

Visibility in Cranberry Township doubled in 6 months, with another spike a year later.

Step One:

The
Challenges

The
Solution

Deliver
Results

Jason was so impressed,
he expanded his engagement with Digital Dynamo.

After seeing the impact of the new website and SEO strategy – especially Spurk HVAC’s visibility gains in Wexford and Cranberry
Township – Jason wanted to go further. He asked Digital Dynamo to expand the scope and reach of his marketing.

We adjusted the plan and quickly saw results in multiple areas:

Google Ads Management & Reporting

Restructured campaigns for better targeting and landing page alignment.
Maintained similar ad spend while delivering significantly higher impressions, clicks, and conversions.

CRM Management & Implementation (ServiceTitan)

Implemented and customized a robust online scheduler.
Tested sitewide and refined booking flows to align with Spurk HVAC’s needs.
Worked directly with ServiceTitan for software modifications.

Surrogate Marketing

Revived Spurk’s dormant Nextdoor presence, which had been a dead lead avenue.
Within weeks, Nextdoor became a new lead source – with more calls and bookings.

Expanded Local Targeting

Tweaked content and SEO strategy to target areas beyond the 5-mile radius.
Expanded Spurk HVAC’s visibility in additional high-value areas like Sewickley, Valencia, and Hampton Township.