I had to accept it. Today, her business ranks on the first page of the local map results – but at the bottom.
If you’re a home-based business and you’re fine meeting customers at your home, using your home address is one of the most important optimizations you can make to help you rank in local search. You do risk some privacy, but that doesn’t mean you’re putting yourself and your family in danger. As a home-based entrepreneur myself, I know that organic search is one of the most powerful and lean tools I can leverage.
Now, this does not mean you can use a residential address where you don’t live just because it’s situated in the market you want to reach; you have to actually do business out of the location for it to work for you. If you try to trick Google, there is a very high chance you’ll get caught, and the penalties aren’t worth it.
For more information or help with your business’s local SEO and Google My Business page, contact Digital Dynamo.
Geo-Modified Search – a search query that has a specific location in it. For example: “Pittsburgh pet store;” “colleges in Ohio.”
Geo-Boundary – the boundaries for a specific location as outlined by Google Maps that impact geo-modified searches. For example, if someone Googles “pittsburgh pet stores,” only pet stores within Pittsburgh’s boundaries (as defined by Google) will appear.
The geo-boundaries of Pittsburgh, PA