The original color palette leaned heavily on reds and blacks – not ideal for a healthcare site. We chose a new color palette that leveraged blues, turquoises, and seafoam greens – colors much more aligned with thoughts of calm, welcoming, and trustworthiness.

The webinar was an important part of Comeback Performance’s sales funnel. We made sure to get the transitional call-to-action to join the webinar featured prominently on his website. Buttons inviting users to join were placed above the fold, and the opportunity to join was placed strategically throughout the website.

We leveraged the StoryBrand marketing framework throughout the site. We introduced the guide (Dr. Joey) with a 3-step plan, outlined what was at stake, and provided the vision for what you had to gain through Dr. Joey’s program.