Ricardo Salas

About Ricardo Ortega Salas

Ricardo Ortega is a digital advertising specialist. He has managed upwards of $250,000 in monthly ad spend across 20–30 accounts, optimizing campaigns for clients in a range of industries. Balancing strategy, budget management, and performance tracking, Ricardo developed a sharp ability to drive results and maximize ROI.

ChatGPT Ads: Initial Findings and the Implications for Search Marketing

By |2026-03-16T12:30:45+00:00March 13th, 2026|AI in Marketing, Business, Google Ads, Keyword Research, Strategy, Trends|

In this article, paid ads specialist Ricardo Salas gives an overview on the integration of ads into ChatGPT, what that means for user experience & the future of ChatGPT as a search tool. Read it here.

Andromeda: Meta’s Newest Update to Its Ad Platform

By |2026-03-19T08:59:26+00:00December 23rd, 2025|AI in Marketing, Business, Social Media, Social Media Marketing, Strategy, Trends|

Meta’s recent Andromeda update changed how ads are shown on Facebook & Instagram. Now an ad’s creative outweighs targeting. Read this article by paid ads expert Ricardo Salas for advice on how to start crafting your Meta ads.

AI Max for Search: An Overview of the Latest Search Campaign Option in Google Ads

By |2026-03-19T08:46:23+00:00July 30th, 2025|AI in Marketing, Business, Google Ads|

Google recently launched AI Max for Search. In this article, Google Ads expert Ricardo Salas explains this new campaign option & what industries it may or may not work for. Read it here.

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